TLDR: With 8+ years of agency and in-house experience, I create compelling product experiences, messaging, and creative concepts that drive sales and keep users coming back.

I’ve successfully partnered with top B2B and B2C brands in sectors like beauty, supply chain, retail, healthcare, and manufacturing.

✔️ Spearhead comprehensive UX content, messaging, and SEO revamps for clients’ digital experiences and products, averaging a +24% increase in organic traffic and a +38% increase in user retention.

✔️ Facilitate strategic workshops and content development for major clients, leading to expanded project scopes of $650k+.

✔️ Collaborate with UX, UI, and development teams to create intuitive user experiences.

Clients: Forever 21, Cigna CareAllies, Omantel, Sysco, GoTab, Delta Faucets, SECU, Colgate

✔️ Developed end-to-end content strategy for key clients like Verizon, TE, and Blue Yonder, aligning creative and messaging with client goals.

✔️ Drove client brand positioning and content strategies across digital channels, synthesizing insights into impactful messaging and coordinating with UX/UI for content consistency.

Clients: Verizon, TE, Avaya, Nearmap, Blue Yonder, IronFlask

✔️ Led e-commerce product launches, transactional email flows, and website content management for $220M wellness brand, leveraging WordPress, HTML, and CSS to maintain brand websites.

✔️ Managed content migration into a new CMS system for a global e-commerce site across 26 markets and languages, improving partner-seller onboarding by 22%.

✔️ Led all content, PR, and digital marketing initiatives for SupplyPike, driving brand growth for the tech startup.

✔️ Co-orchestrated the successful Nowhere Developers Conference, drawing hundreds of national participants. 

✔️ Produced content including ghostwriting for leadership, white papers, and managing the company blog, notably authoring their most downloaded report and bringing in 740+ qualified leads.

✔️ Co-wrote a 150-page, definitive influencer marketing book, Inspired: The Growing Power of Social Influence on Shopper Decisions.

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